With the growth of the Pure range in liquid and bar soap the Pure brand had become confused and fragmented. A consistent master brand strategy was implemented to form a consistent visual identity to reflect the credibility expected of a brand and product range of this nature. This allowed Pure to comfortably move into new categories and further increase the brand’s share in the personal cleansing market.
Bottle & Label Designs
Bodywash, liquid handwash bottles, label graphics and sub-brands were designed to further reinforce the ‘real ingredients, real effects’ brand positioning and support the brand’s modern values.Later evolutions of the bodywash further reinforced the brand positioning with animated ingredients images and text to reinforced the ingredient benefit.
Point of sale & trade product guides were also produced.