Bound by a need to maintain a reserved and premium positioning synonymous with the Imperial Leather brand, we set about designing a specific mens personal care range.
Scope of works included pack, can and lid finishes, variant coding, pack designs and modernising the heritage crest. The range design was run across deodorants, shave foams and shower gels.
The premium department store style and finish, targeted a more mature mens market, within a mainstream grocery environment.
Imperial Leather Male Range
Packaging and graphic design