We were asked to develop an ingredient product brand which allowed Peerless to promote themselves as experts in complex oil solutions for infant formula manufacturers. The brand needed to be flexible enough to work with three product types: Infant, Intermediary and Toddlers.
The Nutri-Blend naming and branding was created and the brand promise was identified as ‘Trusted Oil Experts for Infant Nutrition’.
This is delivered in a clear and logical manner by separating the company’s strengths and USPs across 4 main areas: Trusted, Experts, Responsive and Accountable.
Once these areas were established we commenced the creative rollout of brochures, presentation folders, banners, stationery and a website.